SEO is a loyal partner that doesn’t leave your business alone in bad times. It gives strength to your business in the long run.

It keeps your business alive on the search engine and ranks it in the top results so that your business can reach every corner of the world.

You need to know, that your rivals are also testing different SEO strategies to steal your customers. They are striving to surpass you by taking all the traffic to their website.

So, if you are still not using SEO for your business website then you are certainly giving a chance to your competitors to win the race.

Almost all the businesses on the internet use effective SEO techniques to increase their online visibility and to maximize the website traffic.

Here are the reasons why SEO is essential for every online business:

Organic Traffic is Always Better

Organic traffic is the traffic that comes to your website directly from search engines such as Bing, Google, and Yahoo.

Unlike paid traffic that comes from promotional ads, organic traffic comes from unpaid sources.

 84% of traffic comes from organic search.

websoft analytics

Organic traffic is attained by using organic techniques that give a strong and long-lasting position to your website on the internet.

Whereas, paid traffic is all dependent upon the paid promotions and once you stop investing in paid ads your paid traffic will die out.

The search engine loves quality content and ranks it in the top results.

So, if you are creating valuable content for your website, you will get a good rank and attract more organic traffic.

SEO Improves Marketing ROI

SEO takes time to establish your brand online. You need to invest at least 6 months or a year to see the good results.

It brings a great return on investment.  HubSpot says that over 50% of revenue comes from organic traffic. Also, Spyfu reveals that SEO receives 12 times more clicks than PPC advertising.

Sharing quality content using off-page SEO techniques is cheaper than using paid ways of promotion.

And optimizing your website will help you to drive more traffic. Hence it will bring maximum conversions and generate more money.

Consider SEO a long-time strategy, start applying it and you will see the results. It is certainly the best marketing strategy with the best ROIs.

SEO Builds Trust and Credibility

SEO gives your brand a credible online position that builds trust among your customers.

People trust Google. According to Statista, 90% of the searches are done on Google.


So, sharing great content using SEO will grab you a good rank on SERP. When people find your web page at the top of search results, they will trust you more and gravitate towards your site.

Maintaining the quality and consistency of content on social media will build up visibility and people will often come to see your content.

People usually give online reviews on Google My Business, so try to get more positive reviews.

Remember, feedback from customers impact SEO. And getting positive feedback on Google will create a strong brand image.

SEO is the best way to build trust and an online reputation for any business.

Cost-Effective Solutions for any business

Another big advantage of SEO is that it is “free” if you know how to use it.
Unlike paid promotional ads, SEO is way cheaper and give long-standing results.

The only cost required is for hiring the SEO experts, who know all the effective SEO strategies and know how Google algorithms work for search engines.

Investment in SEO is an investment for the business.

You can certainly improve your website rank without investing much. Therefore, most of the small businesses that have less money spend more time and effort on SEO to attract an audience.

SEO brings satisfying results literally at no cost.

Long Term Strategy

SEO is not a simple one-shot. It is a continuous and long-term process that takes time but gives optimal results.

Once you get a good rank on search engine results, it is difficult to lose the position. However, sometimes you need to keep applying SEO strategies to retain your rank. This is because of rising SEO competition and changes in the Google algorithm.

Implementing SEO for a long time will build your audience and increase search rank.

Some businesses take a risk of doing SEO single time and expect long-lasting results. And when they lose rank, they regret because it badly affects their business sales.

Also, it has been observed that the businesses that pursue SEO strategies for long, experienced up to an 18% increase in their page rankings.

Organic Traffic is More Likely to Convert

SEO ensures maximum conversion. By positioning your business in the first few results of SERP, you’ll drive more traffic that is more likely to convert.

The growing number of mobile internet users increases the demand for local SEO. Local SEO optimization focuses on specific towns, cities or regions.

Many small or medium scale businesses are performing local SEO to target a specific audience that belongs to their city or region.

As maximum searches are done on search engines (Google has the highest percentage) in which 9 out of 10 searches come from search engines. Ranking your website in the top results will bring high traffic and the chances of conversion will be more.


You must provide a better user experience so that when users visit your site, they feel pleased to see your website content, content must be more engaging. This will help you to get high conversions.

SEO generates High-Quality Leads

SEO is an effective tactic for high-quality lead generation. Paid advertisements can’t ensure you quality leads. But, creating and optimizing high-quality content on the SERP, you’ll likely drive more traffic to your website.

You will get quality leads when users fill their information on your landing page. Once you get information, it’ll be easier for you to target them in your marketing strategies (email marketing, social media, retargeting, etc.) and get maximum conversions.

You need to make sure that your landing page is attractive. This will help you to attract more visitors.

SEO is an inbound marketing technique. It is more constructive and helps you to generate maximum leads at no cost.

SEO Drives Offline Sales

SEO is the main source that drives offline sales. As we all know, the process of buying starts with online research. The users try to get information about your business (address, contact number) on the internet, before actually visiting it.

SEO increases your visibility on the search engine that helps the users to easily acquire the contact details of your business so that in case if they want to purchase your products or services, they can contact you or visits your store.

In such a way SEO helps businesses to increase their offline sales.

SEO gives Constant Results

SEO is worth the effort. It feels good when you get longstanding positive results for your website after burning the midnight oil for many days.

Once you are successful in placing your website in the top results of SERP, you will get constant promotion for a long time.

Unlike paid ads that demand money to run and once you stop investing money, it will stop promoting your business on the internet.

Hence, SEO gives you long-standing results with a cost-effective approach.

Final Words

SEO is a dynamic and ever-changing strategy. And the best thing about SEO is, it doesn’t push messages to the users, who don’t want to hear. It hears the users and brings the right content in front of them.

It gives voice to the businesses so that they can show themselves on search engines and reach the maximum audience. It is an ideal way to boost visibility and increase sales.

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Isha Mehra
Isha Mehra is a Digital Marketing expert with more than 7 Years of experience. She is passionate about WordPress, SEO, SMO, Facebook Marketing and Google Adwords.