In the information era, social media has managed to enter the lives of the majority of the people across the globe. As consumers, people spend over 2 hours on social media in a day. Facebook is currently the most used social media platform. In terms of reach and monthly active users, Facebook had approximately 2.27 billion monthly active users in 2018 which is more than one-third of the 2019 total population of the world. So it will not be wrong to say that businesses can reach a massive consumer base through Facebook. Having a Facebook business page can help a business reach and connect with their current and potential consumer base. Currently, there are over 50 million business pages on Facebook. Moreover, studies show that 93% of consumer buying decisions are based on social media. Well, isn’t that enough of a reason to get on your iPad or laptop to start creating a Facebook page for your business? Benefits of Facebook for a Business • Get business leads – Facebook is an amazing platform to gain consumers and build a marketing database. Several businesses use this platform to collect email ids and other contact details from people who are interested

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